Privacy Policy

Effective date: 15/10/2026 ยท Last updated: 15/10/2026

Financive Limited ("we," "us," or "our") runs The Dividend Academy. This Privacy Policy explains how we collect, use, share and protect your personal information when you visit our website ("the Site") or sign up for our free Cash to Compounding course ("the Course").

Financive Limited is the data controller for your personal information. We are registered in England and Wales under company number 17008776.

1. Information We Collect

1.1 Information you give us

  • Course sign-up: your name and email address when you sign up for the Course.
  • Messages and feedback: anything you send us by email, contact form or course comments.

We do not ask for or collect any payment details for the Course.

1.2 Information collected automatically

  • Course activity: which lessons you open, your progress, quiz results and when you log in.
  • Email activity: whether you open our emails and which links you click.
  • Device information: IP address, browser type, device type, operating system and similar technical details.

1.3 Cookies: We use cookies and similar technologies, as explained in Section 10.

2. The Free Cash to Compounding Course

When you sign up for the free course, we use your name and email address to:

  • create your account on our course platform and give you access to the course;
  • add you to our email list, held with our email provider Kit, so we can send you the course lessons and related emails;
  • send you information about our other courses, including paid courses, if you agreed to this when signing up.

You can unsubscribe from marketing emails at any time using the link at the bottom of every email, or by emailing us. Unsubscribing does not delete your course account; if you also want your account and data deleted, just ask (see Section 8).

3. How We Use Your Information

We only use your information where UK data protection law (UK GDPR) gives us a lawful basis to do so:

  • Giving you access to the Course, running your account and providing support โ€“ contract (providing what you signed up for).
  • Sending Course lessons and service updates โ€“ contract.
  • Sending marketing emails about our other courses โ€“ consent, which you can withdraw at any time.
  • Analysing Site, Course and email use to improve them โ€“ legitimate interests.
  • Keeping the Site secure and preventing misuse โ€“ legitimate interests.
  • Complying with the law and enforcing our Terms of Use โ€“ legal obligation and legitimate interests.

We do not sell your personal information, and we do not make decisions about you based solely on automated processing.

4. Who We Share Your Information With

  • Service providers: companies that help us run the Site and the Course, acting only on our instructions. These include Kajabi (our course hosting and website platform), Kit (our email platform, which holds our email list and sends the Course lessons and our other emails).
  • Legal requirements: where we must by law, court order or a valid request from a public authority, or to protect our rights, property or safety.
  • Business transfers: if our business is sold or merged, your information may pass to the new owner, who must continue to protect it in line with this policy.

We do not share your personal information with affiliate partners. See Section 5.

5. Affiliate Links

Some links in our Courses, emails and Site are affiliate links, which means we may earn a commission if you buy through them. We do not pass your personal information to these companies. If you click an affiliate link, the third-party site may collect information about you under its own privacy policy, which we encourage you to read.

6. International Transfers

Some of our service providers, including Kajabi and Kit, are based in or store data in the United States. Where your information is transferred outside the UK, we make sure it is protected by an approved safeguard, such as the UK Extension to the EUโ€“US Data Privacy Framework or the UK International Data Transfer Agreement or Addendum.

7. How Long We Keep Your Information

  • Course account and sign-up details: until you ask us to delete it, or 3 years after your last login or email interaction, whichever comes first.
  • Marketing email preferences: until you unsubscribe; we then keep a minimal record so we don't email you again.
  • Messages and support requests: 2 years after the matter is closed.

When we no longer need your information, we securely delete or anonymise it.

8. Your Rights

Under UK data protection law, you have the right to:

  • access the personal information we hold about you;
  • have inaccurate or incomplete information corrected;
  • have your information deleted, where applicable;
  • restrict or object to certain processing, including objecting to marketing at any time;
  • receive your information in a portable format;
  • withdraw your consent at any time, where we rely on consent.

To use any of these rights, email us at [email protected]. We will respond within one month.

If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We take reasonable technical and organisational measures to protect your information from unauthorised access, loss or misuse. No method of transmission over the internet or of electronic storage is completely secure, so we cannot guarantee absolute security.

10. Cookies

We use essential cookies so the Site and Courses work, for example to keep you logged in. With your consent, we also use analytics and marketing cookies to understand how people use the Site and to measure our advertising.

You can accept or reject non-essential cookies through our cookie banner, and change your mind at any time through your browser settings. Blocking essential cookies may stop parts of the Site or Courses from working.

11. Children

The Site and the Course are for people aged 18 and over. We do not knowingly collect information from anyone under 18. If we learn that we have, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new "Last updated" date. If we make a significant change, we will let you know by email or by a notice on the Site.

13. Contact Us

If you have any questions about this Privacy Policy or your personal information, contact us at:

Financive Limited
Email: [email protected]